Word of mouth is still one of the best ways to promote a business, especially a business that provides a service to its clients. Knowing that your customers are satisfied with the work that you do for them is a boost to the success of your business, but finding out that they are telling friends, family and co-workers about what you do is even better. Custom nameplates and decals that advertise your business are perhaps one of the second most successful means of promoting a local business.
Maintenance service stickers are used across the board by many different types of industries and those who embrace creativity and use custom sticker design tips to create their aggressive adhesive stickers, often find more success than those who just make a simple decal with a name and phone number. It pays to be unique and creative, but there is a strategy to it that can make all the difference. This is particularly true in the landscaping industry where there is a lot of local competition and even some statewide, regional and national organizations that will come in to your area and try to take a piece of your pie.
How Much Competition is There, Really?
You might be humming along with your landscaping business, blissfully unaware of the fact that you are surrounded by competitors. You are making a decent living, so you figure there are enough customers to go around. Unfortunately, once you decide to step out and grow your business to expand beyond the number of clients that you currently have, you might get a quick lesson in learning how to scope out the local competition and find out who you are really up against.
One study that was conducted just a few years ago revealed that there are over 1.25 million people who currently work in the grounds maintenance and landscaping industry. Experts believe that this could increase to nearly 1.5 million by the year 2020. Consumer demand for quality landscaping and maintenance services are expected to increase by 20 percent, which means that there is definitely room for brand new services – but you’ll still have to learn how to market your business to succeed.
Getting Started: Establish a Goal
What do you want to get out of your landscaping business? Before you invest in a lot of expensive marketing techniques, consider what you want to do. Do you want to remain the sole employee of your company or hire a few workers? Would you want to expand to include several trucks and a wider, more regional service area? Figuring out where you are now, where you want to be a year from now and what your goals are for five years in the future can help you to create a game plan. It doesn’t have to be strict and rigid, but fluid and focused on what you want to achieve.
Consider ways to help you start achieving your goals. Expand your local reach by providing maintenance service stickers with your company name, memorable logo, contact information and website address to your current clients. Offer a referral fee and include information about it on extra decals that you hand out for them to share with their friends. Taking advantage of custom sticker design tips through the Sales & Service Stickers division at Nameplates For Industry (NFi), can help you increase referrals and grow your customer base.
Get to Know Your Target Demographic
Who are your customers? Take a look at the type of people who already use your services. Do you primarily work with rental property owners, commercial businesses or residential homeowners? Do you maintain lawns and gardens primarily for families or do you offer grounds maintenance services for retail properties? If you work in residential landscaping, what target group do you work with the most – middle class, upper middle class or wealthier client groups? Knowing who can afford your service, what groups of people are interested in hiring you and the type of work that you do can help you understand where you are now and assist you in getting to where you want to be in the future.
Having an understanding of your target audience can also help you with marketing. Aggressive adhesive stickers should be designed with your primary demographic in mind for the greatest success. Creating custom nameplates and decals that can be given out to customers, sent in targeted direct mail envelopes or provided to potential clients through other local avenues is a great way to get the type of customers you want to attract without getting a lot of wasted phone calls from consumers you aren’t really set up to service.
Call Sales & Service Stickers for Professional Stickers & Decals
If you are interested in finding out more about how you can use maintenance service stickers, custom nameplates and decals to promote your business, contact the Sales & Service Stickers division of NFi for more information. Our friendly and knowledgeable customer service agents can tell you all about our aggressive adhesive stickers and help you with custom sticker design tips that will help you to achieve your goals. Give us a call toll-free at 1-855-510-4634 and get started creating your top quality service stickers today!