There is a lot of competition in the HVAC business. It doesn’t matter where you work or the area that you service, chances are that there are a lot of other businesses that provide similar services. Competing for customers can be challenging, especially for a new business that is just getting started. One way to do this is through custom service stickers. Professionals have been using HVAC service stickers for generations because they are a quick, affordable and effective way to brand a business and remind customers of who to call in a heating, venting and air-conditioning emergency.
Weatherproof labels are the best choice, as much of the equipment that HVAC businesses service will either be outdoors or could come in contact with extreme conditions. Service due stickers are a great reminder of when equipment needs to be serviced on a seasonal basis each year to prevent problems during the weeks and months of heavy service. In addition to using custom service stickers to promote and support your HVAC business, there are other methods of promoting your business that can be used. Many can be used in conjunction with HVAC service stickers as a means of defining your brand and making sure customers know who to call.
There are several methods of print advertising that work well for HVAC businesses. The yellow pages are still in use by many homeowners and residents throughout the country, despite the popularity of online search engines and local online listings. Make sure your HVAC business is listed in the yellow pages and any other local service area listing that is available. Newspaper ads are also a great form of print advertising. Check out the local newspaper, as well as local Penny Saver and other free papers that are available through post mail and provided at area restaurants, grocery stores and quick marts.
Don’t overlook the power of advertising on your work trucks. Even if you only have a couple of vehicles as you are starting out, create a simple branding opportunity that features the company name, your logo and phone number. You might be surprised to find out how many people will tell you that they found your business by seeing one of your trucks. In some cases, just basic weatherproof labels that are professionally designed through the Sales & Service Stickers division at NFi that include all of your information, are the best solution for vehicle signage without having to devote a lot of start-up money to design and printing.
Create a website for your company to help further your brand. Include the same company logo and information that you use in your custom service stickers and service due stickers to help people identify who you are from the local trucks, stickers, newspaper ads and direct mail programs. Create a straight-forward website that is easy to read and follow. Include a basic list of the services that your HVAC business provides, place your phone number up at the top of the page and make sure to note any special offerings plainly and clearly, such as discounts on a first service call, annual services and more.
Believe it or not, billboard advertising can be very effective. Again, keep branding your business like you did in your HVAC service stickers and weatherproof labels, by including your logo, company name, company colors and contact information in a clear and obvious fashion. Make sure that people can glance up at your billboard to quickly know who you are and what you do. This is especially effective in the spring and fall right before air-conditioners are needed and heaters are required. People driving by might remember that they need servicing and take note of the name of your business to call you when they get home.
DIRECT POST MAIL
While online mailers are a great way to contact current and previous clients to remind them about your services, direct post mail advertising is a great way to reach out to new customers and expand your market reach. Consider including one of your custom service stickers in with your mailing as you “introduce yourself” to the neighborhood to increase business. Studies show that people are more likely to keep and use quality weatherproof labels and stickers than business cards, so putting your HVAC service stickers out there in the hands of potential customers can give you a great return.
Quality Sales & Service Stickers
Nameplates For Industry offers a full line of custom sales & service stickers to our customers that are like no product you’ve ever seen. Our long-lasting stickers are designed to last the life of your product. We use a sub-surface print on the adhesive side, which is protected underneath the plastic layer to ensure it won’t ever wear or rub off. Our custom sales and service stickers are both water and weatherproof. Our complete construction process has been tested by Underwriters Laboratories (UL/CSA tested) and has earned approval to be used both indoors and outdoors. Give us a call at 1-855-510-4634 to learn more about our products or to place an order.