One of the most important things that you can do to grow a pool business is to attract new customers. The best type of customers to attract are word-of-mouth customers that are referred by current customers – or customers who have moved out of the area. Social media reviews and local community websites are one way to get customer referrals, but another great way to get the word out about your business to people who move in to your service area is to use custom service stickers.
How Maintenance Service Stickers are Used
Many different types of service businesses use these weatherproof labels to provide information about the services that have been performed, when they are due and who to call in case the homeowner or property owner needs more service again in the future, either for repairs, warranty work or basic maintenance. Interactive sticker features, such as write-on self-laminating stickers or scan-able stickers with barcodes and QR codes that can store a lot of data, can also be used to help you provide better services to your customers.
However, there is also another benefit of using custom stickers at your service sites. When you place a sticker on the pool equipment that you service – or inside of the timer for the pool pump and other equipment – you are branding your business, placing a useful contact that new homeowners, renters or occupants can use to call you when they are in need of service. Even if your services are discontinued when your customers sell the home, the real estate company or new owner will still be able to see your sticker and contact information, providing an opportunity for you to get some new business.
Tips for Getting the Most Out of Stickers
Whether you have a large of a small pool business, it is important to stay on top of each customer account to ensure that you are providing proper customer service and that you keep track of any equipment that you install that has a warranty. Having all of this information at your fingertips will help you to provide more comprehensive services to your customers. If equipment breaks down and requires an expensive repair, you will have all the data you need to know if those parts are still under warranty, saving your customers a great deal of money. This builds loyalty in the relationship with your client.
If you do extensive services, such as acid washes or complete system cleanings, you can keep track of all of these services as well. So if your customer asks about doing special services, you can let them know how long its been since those services were last performed. This can save them money on services that don’t need to be provided, but can also let them know when services are due that will help to keep their equipment running effectively and efficiently to prevent excessive wear and tear that could lead to more expensive repairs or replacements. Maintenance service stickers can be used to provide all of these details and more through the use of interactive sticker features.
Designing Your Custom Service Stickers
When the time comes to design your own weatherproof labels to help promote and support your pool service business, make sure to consider everything that you want to be included in your stickers, decals and labels. Interactive sticker features, such as barcodes, serial numbers, QR codes, write-on self-laminating maintenance service stickers – these can all be used to your advantage. Include your company name, logo, contact information and any other details that you think your customers and future customers will need to get a hold of you for services.
With regard to contact information, think about how you want your customers to communicate with you. Do you want them to call you, email you, text you, reach you by social media or use some other type of point-of-service contact service? Make sure that the method you choose is convenient for your customers, as well as convenient for you.
It is important for you to know your target audience. If you service an area that is primarily senior citizens, keep it simple with a phone number. If you service an area that is made up of young families and young adults, consider adding social media or website information. Some pool services even use app-based communication programs that help them keep in touch with customers, receive payments and store details about each client.
Trust NFi for Sales & Service Stickers
If you are ready to design your custom service stickers for a pool service or other type of service-oriented business, contact the Sales & Service Stickers division of Nameplates For Industry (NFi). Our team can help you design a wide range of maintenance service stickers, weatherproof labels and incorporate interactive sticker features that will help you to grow your business. Give us a call at 1-855-510-4634. Choose from a wide variety of colors, materials, finishes, styles, sizes and shapes to create a completely unique solution for your service oriented business.