Outside of all the education, certification, licensing and insurance that you will need to open up your own HVAC service and repair business, this article will focus on the business side of things, such as promoting your business and getting the name of your company out there to your target audience. Before you even open your doors for business, there are things that you will need to do to prepare and get ready. As they say, you never get a second chance to make a good first impression, so it pays to have all of your ducks in a row before your grand opening.
Getting Your Supplies
A good launch requires some marketing and promotional materials. Maintenance service stickers that can be used when you visit customers’ homes to remind them of who to call again the next time they need service are essential. You can use custom sticker printing services to design your HVAC service stickers with all of the interactive sticker features and functions that you require. You can also order some additional branding and marketing stickers that feature simple information, such as the name and location of your business, contact information like email address, phone number and social media accounts, and of course a catchy and memorable logo that will help your HVAC business to stand out from the crowd.
When you contact the Sales & Service Stickers division at Nameplates For Industry (NFi), make sure to speak with one of our highly trained and experienced customer service representatives about your ideas for creating unique maintenance service stickers. We can make suggestions, such as adding QR codes that can be scanned to retrieve information, or self-laminating write-on options so you can include details on the date of installation or servicing for future reference. Whatever you need, our team can help you with all of your sticker printing services requirements to meet or exceed your expectations for HVAC service stickers and promotional materials.
Check Out the Competition
One way to get started down the road to success is to take some time to look at your local competitors. Most HVAC services work in a specific area, such as a local city or region that includes several smaller cities and communities. Make sure you know what your target area is and start looking at the other similar businesses that are in the area, what type of services they offer and who they work with primarily. Some HVAC businesses will focus on installations for new construction or upgrades. Others will focus primarily on repairs and regular maintenance contracts. Still, you may see others that cater to commercial clients more than or instead of residential clients. Think about the type of services you want to offer, who you want to offer them to and then see how these other similar businesses are reaching out to the local demographic.
Start thinking about what your customers will want and why they might contact you for service. Is your number one local competitor so busy and overwhelmed that customers have to wait too long for service and repairs? In the middle of winter when the heater goes out due to extreme cold weather, how long does it take them to provide service? These are things you need to pay attention to and find out about so you can offer a service that will fill a need. Can you guarantee emergency services within an hour? Can you guarantee that you will have all major parts in-stock during the busy season? Can you offer discounts or other incentives that will make you stand out from the crowd? These are the things that you need to consider and include in your marketing efforts.
Top Marketing Tools
In addition to using HVAC service stickers on the job site with interactive sticker features that help you to provide more comprehensive services to your customers, make sure to use other marketing tools as well. Speak with your sticker printing services about other custom opportunities that you can use to promote your business. Maintenance service stickers are a great way to start, but here are some other things that you can use to your advantage:
- a good name and logo for your business
- stationary, business cards and flyers that match your HVAC service stickers
- a well-crafted website and social media network presence
- plans for promotion and advertising in local publications and media
- consider direct mail marketing and include sticker printing services ideas
- join the local chamber of commerce
- attend local festivals and events to get the word out on your business
Why Sales & Service Stickers are Important
Our team works with clients to create custom stickers and decals that are used across many different industries, including medical supplies, food service, industrial equipment, office equipment, product manufacturers and service providers. From promotional sales sticker printing services to design for maintenance service stickers with interactive sticker features, it is important to take your time and create a product that will create a positive first impression. Our industrial service stickers are thicker and stronger than required by the industry standard, making them designed to out-last other products and stay put with our aggressive adhesive, providing you with years of promotion and branding opportunities.
Used by plumbers, electricians, cable and satellite installers, appliance installers and of course, HVAC service, repairs and installations, our high quality custom designed stickers are a great way to retain current clients and advertise to new ones in the future. They are waterproof, weatherproof, UV resistant and UL certified for use both indoors and outdoors, as well as in areas where chemical contact and abrasions might be possible. Our stickers will stay put for the life of the equipment that they were designed to be stuck on to help promote your business for many, many years.
Call the Sales & Service Stickers division of Nameplates For Industry by calling 1-855-510-4634 to get a FREE QUOTE on any of our products or to learn more about our professional sticker printing services and options for interactive sticker features.