If you run an HVAC business, you understand how important it is to retain your regular customers while working hard to gain new customers and expand your reach. One way to accomplish that is through the use of custom stickers and decals. Whether you use them as service due stickers to remind your customers when to call you for annual servicing, take advantage of interactive sticker features with today’s smartphone technology or if you simply place weatherproof labels on serviced equipment to provide easy access to contact information for future maintenance and repairs, there are a lot of ways to use HVAC business stickers to your advantage.
In addition to using them on the job site, many HVAC business owners and staff will use custom stickers and decals to increase their other marketing techniques. For example, including your HVAC business stickers in with your direct mail opportunities can be a great way to drum up some new business. People are much more likely to throw out flyers, coupons, brochures and even promotional gift items like calendars and pencils, than they are to throw out stickers. What that means is that when you send out your custom stickers and decals to potential clients, they will be very likely to hang onto them, place them in their home and keep them for when they need heating and cooling services in the future.
Annual Service Contracts and Service Due Stickers
One of the most common uses of quality weatherproof labels by HVAC businesses is for the purpose of annual service contracts. It is important to remind clients to contact HVAC services in the springtime before it gets hot and in the wintertime before it gets cold, to ensure that their heating and cooling equipment is properly cleaned, service and ready to go. Similar to the routine oil changes that car owners need to perform to keep their vehicles running properly, these interactive sticker features and write-able stickers can be used to remind clients when to call for service.
Many HVAC businesses are now offering annual service contracts as a means of retaining good customers year-round and to help clients keep their equipment properly cleaned and maintained to reduce damages that would require most costly repairs. HVAC business stickers that have a purpose, include scan-able or other interactive sticker features and methods, and also feature quick and easy contact information are more than just a marketing tool: they are an asset to both the business and the customer. Giving one sticker to your customer to remind them of when to call, and placing another on the actual equipment itself, will ensure that your customer contacts you again when they need services.
New Business Promotions and Branding
Another great use for HVAC business stickers is to use them to promote a brand new business or to further brand an existing business within the community. This can be especially beneficial if you are in an area or region where there is a lot of competition. Many homeowners and property owners will already have an HVAC service that they use and trust, so getting your foot in the door and making your name known within your service area is important. Service due stickers placed on equipment can help you gain new customers when the property is sold and new homeowners or property owners need assistance.
Advertising your promotions and other service opportunities online, via direct mailers or even through new social services like Groupon can help get the word out, but the waterproof labels that you leave behind will help you to retain the customer’s business and continue your relationship with the property owner in the future. This is true whether you have a small family owned and operated business in New England or if you are operating an HVAC maintenance and repair chain that provides services nationwide. You can target your audience locally, regionally or nationally, depending on your market reach.
Custom Stickers and Decals: Taking the First Step
Before you can start exploring all of the unique ways that HVAC business stickers can be used to your advantage, it is important to design custom stickers and decals that will go to work for you. Contracting with a professional sticker company, such as the Sales & Service Stickers division for Nameplates For Industry (NFi), which has been providing weatherproof labels, service due stickers and other products to business owners since 1975, is the best place to start. Give us a call today toll-free at 1-855-510-4634 to speak with one of our customer service operators. We can help you design quality HVAC business stickers complete with interactive sticker features and options that you just can’t duplicate on an office printer. Call today and see why so many service oriented businesses trust NFi for all their custom sticker needs.