Business owners who work in the industry of heating and air conditioning repair are acutely aware of the number of competitors vying for business within their general service area. With brand new companies opening up all the time, it can be hard to get and retain long-term customers, especially in an economy where everyone is looking to get the best deal possible. Marketing campaigns that include special first-time customer deals, discounts on annual maintenance programs or other cost-related incentives might get your name out there and your foot in the door, but that’s when the real work begins.
- Step One – Make a Good First Impression
It goes without saying, but the first and most important step to increasing your HVAC business is to make a good first impression. Show up for your first appointment promptly and make sure to present yourself in a professional manner. If there are any little extras that you can provide during this first visit, such as introducing yourself, remembering to leave a business card, asking the customer if they have any questions, etc. – make sure to do them.
- Step Two – Use Sales and Service Stickers
After you have made a good impression during your first visit for heating and air conditioning repair, make sure to use your HVAC service stickers. Affix one to the A/C or heating unit for easy access to your company name and contact information in case the client has any problems with their HVAC system in the future. Provide an extra sticker to the client directly or ask them if you can stick one to their thermostat or another location where it will be visible in case they need assistance.
- Step Three – Follow-up After Your First Visit
Make sure to keep the professional contact up even after your first visit by making a follow-up phone call to the client to make sure the work you did was to their satisfaction. If there are any issues, schedule a return visit right away. If the customer is satisfied with your service, invite them to call you back again in the future.
- Step Four – Send a Follow-up Letter
About a month after your first visit, send the customer a follow-up letter that is written directly to them. Don’t send a form letter! Your clients will appreciate the time you take to write a genuine follow-up letter with a personal touch. It is professional and it shows that you care about your customer service. Include a business card and provide an additional HVAC service sticker for the client to use to contact you in the future.
Tips and Ideas for Using HVAC Service Stickers
In addition to the steps outlined above, there are other ways to increase business using service stickers. Sales and service stickers can be used in a number of ways to attract new business, retain valuable customers and remind first-time customers about the good service your company provided.
Provide Contact Information – When you design your sales and service stickers, make sure to include all of your contact information. Telephone number(s), email addresses, website addresses and anything else that you think will be needed by your customers to contact you again for future services. Make sure that your company name is clear and include a logo, company color scheme, slogan or anything else that will help to remind your customers of who you are so you can stand out from your competitors.
Unique Locations – Choose unique locations for your HVAC service stickers. We already mentioned placing your stickers on the A/C unit, heating unit and thermostat, but you can also place your stickers on breaker boxes, portable window units, water heaters and other locations that your customers might check if they have a problem with their HVAC system. For commercial clients, placing stickers in a boiler room, on a roof A/C unit or in a management office might be beneficial.
Go High-Tech – Consider adding a QR code to your sales and service stickers to boost your heating and air conditioning repair business. The QR code can contain information for your technician to use for account data on the client, but another way to use this technology is to include a link to a text message or video that greets the customer, explains basic troubleshooting tests that they can do, such as check the breaker, make sure nothing is blocking the unit, etc., before giving you a call.
Get Quality HVAC Stickers at Sales & Service Stickers
Contact Sales & Service Stickers for all of your HVAC service stickers needs. We have many years of experience working with vendors who are in the heating and air conditioning repair industry and can help you create a custom sticker for your company. It has been proven that you can increase business with service stickers, creating repeat customers and even attracting new customers when the old property owner moves out.
We have perfected a line of long-lasting, extremely durable sales and service stickers that are water-proof and resistant to all sorts of weather, temperatures and UVA rays. At Sales & Service stickers, we design our products to outlast the equipment you stick them on, providing you years of visible, easy-to-read advertisement for you and your company. Give us a call today to get started creating your own custom HVAC service stickers.