If you are looking for ways to diversify and increase your office equipment sales business, you might want to consider adding a leasing option for your customers. According to a study that was published by the Equipment Leasing & Financing Foundation, as many as 70 percent of all companies based in the United States either financed or leased at least some equipment in 2012. Of the $1.3 trillion that is projected to be invested in software, equipment and other areas of business in 2013, 55 percent or $742 billion, will be purchased through lines of credit, loans and leases.
Office equipment leasing is a huge and growing business. If you haven’t explored this area of your industry, it’s time to take a look. There are many advantages to moving into leasing office equipment over sticking strictly to sales and financing. This article will explore those advantages and provide methods that you can use to boost your business and increase customer satisfaction and repeat business at the same time.
#1 – Leasing Office Equipment Means Increased Opportunity
By offering your customers the option to lease equipment instead of purchasing it from your office equipment sales division, you will provide them with an opportunity to meet their needs without exceeding their budget. Many new start-up businesses don’t have the capital available to purchase office equipment outright, but would have the ability to afford to lease. You can increase your business and bottom line simply by giving your customers another affordable purchasing option.
#2 – Boost Repeat Sales and Service
Studies have shown that a business that allows for the leasing of office equipment rather than sticking with office equipment sales, as the opportunity to at least double their business opportunity. Once the lease is up, the client can either have the option to purchase the equipment outright or upgrade the equipment and sign a new lease. Either way, your chances of boosting repeat sales and service with each client increase exponentially.
#3 – Branding with Sales and Service Stickers
Customers who simply purchase equipment outright will often forget what company they worked with, causing them to seek out a new supplier and make purchases with your competition. Lease customers continue to have direct contact with your office equipment sales company, increasing the odds that they will work with you again when they need more or upgraded equipment in the future. Sales and service stickers can be used to brand and identify your company name, making contact information readily available. They can also be used to identify, service and track equipment when it leaves your facility.
#4 – Increase Service Opportunities
The other side of sales and service stickers is the service that you can provide to your customers. If a copy machine or fax machine breaks down, all the customer has to do is look at the sales and service stickers that you have provided, containing your company name and contact information for service or repair. Your technician can scan the sales and service stickers to pull up warranty information, as well as previous service work that has been done on the equipment for faster repair. Providing service to your customers for leased office equipment is just another way to increase your business.
How Sales & Service Stickers Can Help Your Office Equipment Business
Whether you are selling, financing, renting or leasing office equipment, the Sales & Service Stickers division of Nameplates For Industry can help. The custom stickers that we create to be used for sales and service of your office equipment sales, rentals and leases can be used to your advantage in a number of ways. The office equipment industries is just one of the many industries that have benefited from the high-quality, durable stickers that we design and create for our clients.
You can use our high-performance adhesive stickers on copy machines, printers, computers, scanners, fax machines, telephone systems and much more. We use what we can an “aggressive adhesive” that is designed to outlast the life of the product, helping your customers to view your contact information quickly and easily whenever they need more office equipment sales or if they require maintenance and service.
NFi can help you to professionally brand your business, while providing a point of contact for your customers, all while helping you to increase your business. Sales and service stickers keep your contact information visible and available, especially in an industry where managers, supervisors or purchasing agents change on a frequent basis. This will help you to continue providing office equipment sales or leasing office equipment, even if the person you originally worked with is no longer at that location.
All of our sales and service stickers are custom created by you to ensure that they address all of your company’s specific needs. Every product we create is designed to exceed the industry standard to ensure that it will stand the test of time. Call the Sales & Service Stickers division at Nameplates For Industry to get more information on all of the high-quality sales and service stickers and other products that we sell.